Magali Giraudy
Artist — founder of the research-creation system 7ÖZ
Paris
CORE AXIS
7ÖZ — immersive research-creation system
2019 — ongoing
7ÖZ is a research-creation project based on a corpus of autobiographical writing, staged photographic compositions, AI-generated visuals, and texts of social analysis, integrating the development of immersive environments in virtual reality
Phases
P0: autobiographical textual corpus and staged photographic series
P1: AI-generated visuals and texts of social analysis
P2: immersive modelling of emotional states into spatial, light, and sound variables in virtual reality, with integration of haptic actuators
Structure:
approximately 20 text / image / analysis series
methodological protocol versioned from V1 to V20
structuring chain: analysis → QCM → JSON / dataset
immersive matrix: framing, light, gesture, tension, symbols, atmosphere
legal deposit
financial support — PCRTF, Bourgogne regional fund, March 2022
Immersive development
2026–2027
VR prototyping in Unreal Engine
progressive implementation of real-time parameters
integration of haptic actuators
Current collaboration
2025–2026
Chaimaa Boustane — data engineering (NLP), dataset structuring, normalisation, inter-series consistency control, technical contribution to immersive development and prototyping
ART DIRECTION / IMAGE / PRESS
Frédérique Lorca Office — Paris
2004–2010
Art direction and press relations
Context: Frédérique Lorca’s office, former head of international communications at Jean-Paul Gaultier, then artistic director for JPG
Functions
coordination of events and productions for luxury brands and fashion designers
team management
operational organisation
press book follow-up
media relations
studio-based work
shooting
lighting
retouching and editing
→ visual direction, image processing and visual pipeline integrated into immersive systems
MODELING
Martin Margiela
Corinne Cobson
Vanessa Bruno
→ positioning of the body within a scenographic and perceptual framework
PHOTOGRAPHIC SCENOGRAPHY / STAGING
Art direction & photographic scenography
2007–2022
Production locations
Théâtre Le Trianon
Tacheles, Berlin
Karmanoia, Berlin
Théâtre du Nord-Ouest
Functions
scenographic design
styling
selection and management of garments
hair and makeup coordination
lighting design
spatial composition
full production of shoots
→ construction of scenes and visual environments within immersive systems
THEATRE / PROJECT MANAGEMENT / TECHNICAL MANAGEMENT
Building project management and technical direction — Paris
2010–2013
first assistant to Norbert Gomez, technical director of Théâtre Le Trianon
first assistant to Hamoudi Bouzidi, in charge of management and operation of ERP venues
Functions
contract negotiation
coordination of stakeholders
site supervision
team management
technical direction
planning
equipment estimation
organisation of construction schedules
theatrical lighting techniques: light sources, photometry, shaping tools, colour mixing, safety, cabling
→ technical architecture of immersive systems
CARPENTRY / SET CONSTRUCTION / DECORATION
Paris & London
2012–2014
Atelier François Devineau
Totom Construction (UK)
first assistant to Hervé Labarre
first assistant to Ludovic Deprez
Projects
assembly and dismantling of Chanel runway set, Grand Palais, Paris
assembly and dismantling of the film Bastille Day, Elstree Studios, London
construction and decoration of public venues in Paris: Floyd’s, Distrito Frances, Le Petit Cambodge, Le Scarlett, Le Chacha
Skills
carpentry
facade construction
bar construction
structural assembly
assembly / dismantling
set finishing
on-site implementation
→ construction of spatial structures for immersive systems
DECORATIVE PAINTING
London / Italy / United States / France / Germany
2014–2020
Structures
Totom Construction (UK)
Atelier de la Torre
Les Bâtisseurs d’Éphémère
References
Dior boutiques worldwide
Work
faux stone
faux wood
coatings
stucco
mouldings
undercoats
wall textures
Applications
film sets
booths
shop windows
TV sets
public venues
Transfer
creation of photographic studio backdrops
3D texture modelling
→ design of surfaces and textures for immersive environments
SCRIPT / STORYBOARD
Paris
2014
3 months
Web series “Margaux chez le psy” — Paris
co-writing
storyboarding
→ narrative structuring and sequencing for immersive experiences
CURATION / EXHIBITION PRODUCTION
Clamecy
Centre Culturel Romain Rolland
2019
3 months
Context: printmaking internship in 2018 at Atelier Gamme de Gris (Dominique Granier), leading to the proposal and organisation of a joint exhibition
Functions
curation
production
coordination
exhibition design
lighting
press kit writing and distribution
regional cultural venue referencing
development of a partner / funding database
Note
continuation project interrupted due to Covid-19
→ exhibition deployment and public activation
ECOSYSTEMS
Brussels
MolenGeek / eContest
2018
8 months
communication strategy consulting
structuring of technical-commercial documents
market analysis
strategic positioning
development of promotional tools
immersion in a technological ecosystem including exchanges around VR
→ technological ecosystems and immersive innovation
FIELDS / EXPERIMENTATION
Bourgogne
2020
intergenerational field project
day hospital for patients with Alzheimer’s
high school in Bourgogne
Focus areas
memory
self-image
construction and erasure of memory
relationship between real and virtual environments
proposal for a 5-month artistic residency
project interrupted due to Covid-19
→ potential integration of the system into experimental contexts
RESEARCH-CREATION
France
Project P0 — research on spectatorship and immersion
2018–2025
research on spectatorship as an immersive and interactive experience
advanced study in cognitive psychology and neuroscience applied to photographic staging
conceptual phase preceding the methodological structuring of 7ÖZ
Project P1 — research-creation process
2021 — ongoing
neuroaesthetic approach
staging
spectatorial practices
digital art
Act I: studio productions, March–April 2022, Paris
structuring of the transition image → perception → immersion
→ development of a research-creation methodology
WORKSHOPS / PLATFORMS
CMP Paris 6
Photography workshops
2023–2024
creation and facilitation of photography workshops in a mental health centre
experimentation of image as a medium for mediation and personal narrative
BTDXLO — interview platform
2024–2025
editorial design of interviews
conducting interviews
post-production
production and distribution on social media
→ experimentation with formats and systems
UNCOMPLETED PROJECTS
Éclosion Bleue — VR / AI / support
2024–2025
co-design of the project
writing of a presentation dossier submitted to the city of Compiègne
development of initial prototypes
psychosocial support system integrating VR & AI
target audience: neurodivergent and autistic individuals
project not completed due to lack of funding
→ immersive technologies applied to neurodiversity
Educational project — Agathe Gaillard
2018
design of a pedagogical project based on an interview with a gallery owner
documentary research
editorial preparation
definition of axes: gallery history, economics of perception, circulation of artworks
collaboration with Charlotte Michalak
pilot version produced
project not completed (funding / production)
→ editorial structuring and project mediation
EXHIBITIONS & EDITING
Nozbone, Paris
2020
invited by Benjamin de la Boulaye
group exhibition generation Z / skate / street
project cancelled due to Covid-19
Centre Culturel Romain Rolland, Clamecy
2019
organisation / production of exhibition
presentation of three photographers, including Project 0
publication: Journal du Centre
regional dissemination
exhibition views
Dante & Maria, Paris
2017–2018
group exhibition combining embroidery, painting, photography
series presented: Allergic to Bullshit
Les Ateliers de Paris
2014
group exhibition of drawings and dotted illustrations inspired by 16th–17th century anatomical plates
series presented: Je t’aime la nuit
Galerie Foto-Shop, Berlin
2014
invited to exhibit series Project 0 — Le Cri
catalogue / online trace
Galerie Yvon Lambert, Paris
2007
participation in Arts Protects
charity sale supporting AIDES
postcard-format work: photograph Project 0 — Le Cri
Galerie agnès b., Paris
2007
group exhibition WAR
collectif art posthume
work: photograph Project 0 — Le Cri
L’A.P.I.
2005
collectif art posthume periodical
500 copies
publication of a drawing following La cour des miracles exhibition
Galerie Artcore, Paris
2004
group exhibition La cour des miracles
collectif art posthume
works: photographs
→ circulation and public presentation of the work
EDUCATION
ENSAD
2005–2006
first-year multidisciplinary program
Health & hygiene certification (tattooing)
2019–2020
regulatory training
CNAM
2020–2021
neuroscience applied to disability
image synthesis and virtual reality
introduction to cognitive psychology and cognitive neuroscience
MOOC (FUN-MOOC)
2021–2022
artificial intelligence
scientific integrity in research professions
Additional training
2024
Blender — Alexis Cimino
ChatGPT — Ludovic Salenne
certified coaching / personal development training — CNFDI
TOOLS
Photoshop
Illustrator
InDesign
3D / real-time
Unreal Engine
Blender
Video
Premiere Pro
→ circulation and public presentation of the work